Building brands that mean business.
Big Ideas, Real Impact.
My fascination with branding began at the National Institute of Design, where I studied Strategic Design Management. But the real crash course came after my post-grad, at Landor, one of the world’s leading brand and design consultancies, where I learned the craft hands-on.
From hospitality to hydropower, I’ve worked across industries, honing my expertise in defining what brands stand for and how they stand out in the world. My work is rarely in the spotlight, yet it’s felt in every touchpoint of the brand experience.
More recently, I had the privilege of working with the Destination British Columbia team to develop six new brands for the province of BC with the aim to responsibly spread tourism in all parts of BC. That experience added more rigour, depth, and passion to the way I think about and build brands. It cemented my belief that when business goals and branding align, the results are more impactful. It’s what I’m committed to pursuing one brand at a time.
View My Work
British Columbia
Developing six new brands for the province of British Columbia, Canada, to spread tourism in all parts. Learn More
The Park Hotels
Repositioning a boutique hotel to accommodate growth and gain new audiences. Learn More
Northern Arc
Reflecting the vision of an NBFC in a new brand story and name. Learn More
My Services
Brand Strategy
Establish a clear ambition (purpose, positioning, personality) that influences how you are perceived by clients and consumers.
Brand Name
Hone in on the best name for your product/service—one that is unique, tells your story and can be owned.
Brand Voice
Bring your brand’s unique personality to life with the way you speak to your customers and convey your message.
Brand Experience
Control and shape the perceptions customers and employees have about your brand.
Brand Architecture & Portfolio Strategy
Define the roles and relationships across your portfolio to better deliver on your brand and business ambitions.
Social Media Strategy
Create a roadmap for your social media channels that crafts a path to your brand and business goals.
