About Me
I am a brand consultant who lives at the cusp of strategy and design.
Throughout my professional career, I’ve thrived on bridging strategy, content and design to bring brands to life.
I started my brand consulting journey at Landor, a multinational brand consultancy and design firm, where I learned and grew—starting as a Brand Strategist and eventually becoming a Client Director—over 11 years.
The experience I’ve gained in client and project management, brand strategy, and design thinking and management has aided me in building breakthrough brands in more than 15 industries such as hospitality, beauty, real estate, e-commerce, jewellery, automotive, fashion and IT. My portfolio includes over 35 brands like Taj Hotels, the global hospitality group; fashion conglomerate House of Anita Dongre; the automotive and real estate arms of the Mahindra Group; online retailer Tata CliQ; and financial institution Northern Arc.
Prior to brand consulting, I was the editorial designer for the Indian editions of L’Officiel and Seventeen, and consulted on brand identity projects for Mazaa Media, a design agency.
I hold a post-graduate diploma in Strategic Design Management from India’s top ranked design school, the National Institute of Design. I am currently pursuing a certificate in Digital Marketing Management from the University of Toronto so I can add value to brands by bringing ‘brand thinking’ to digital marketing.
By using this experience and knowledge, I am able to apply a holistic process to solve the challenges faced by brands.
My Approach
Immerse in your business
I’ll study aspects of your business such as the product/service benefits, target audience and competition to understand brand issues and challenges.
Strategise with you
I’ll share findings and develop recommendations that I will refine and finalise together with your core team. It’s an iterative process.
Build prototypes
I’ll work on examples of what the ideal brand experience should be and create guidelines and principles that will get you and your team there.
Align with partners
I’ll curate a set of partners—such as a graphic designer, interior designer or digital marketing expert—and work with them to implement the strategy that we arrive at.