Country

Leveraging a country’s talent to promote its industry to the world

The smallest guy in the room is often overlooked.

We judge someone on the basis of their appearance without recognising that it’s their personality that makes them who they are. Do we hold these presumptions with countries as well? 

When you think of a small island nation, it’s always coastal beaches and grand elephants. This island’s IT BPO industry wanted to go beyond this cliché and tell the world that they can transform businesses through ingenious IT solutions like none other.

The name was created by them to encapsulate the core promise of this industry on the island, which is its people. We used the idea incorporated in the name to create the visual identity based on binary code, which is synonymous with IT, making it memorable and symbolic.

Today, the brand stands out amidst global peers, signalling to target audiences that the island offers more than just beaches and wildlife. Its engineering talent is ready to partner with businesses around the world in IT innovation.

Note: This project was completed during the tenure at my previous employer.