Personal Branding
Developing a brand identity for a content creator
This content creator had a vision. He wanted to connect with his community, spread ideas that would enable disruption and be seen as a thought leader in the space of business and entrepreneurship. With content leaders already in this space, we were challenged to find his differentiation and develop a brand that would make him stand out.
People want credibility and relevance
People want to hear credible views to stay relevant in a dynamic world, so they can be prepared for the future. They want to consume simple content at a glance and get to answers quickly.
There were many content creators with credibility who analysed current happenings and shared opionins but few who were future-focused, razor sharp in their vision and had a sense of humour. We captured the key attributes of future, connecting the unexpected, clarity and lightheartedness at the core of the brand. We brought the brand to life with central idea of ‘the forward thinker’.
A clear strategy
We carved out his positioning, purpose, brand story describing what he does and his brand line, Enabling Disruptive Value.
Together, we arrived at the brand name, VCBeyond. The name is a mix of his initials, the acronym for venture capital and Beyond, which cues the forward thinking perspective.
I collaborated with designer, Dnyanesh, to develop the brand identity which speaks to introspecting on today and connecting to forward thinking ideas that could disrupt the future.
This exercise helped has helped VCbeyond anchor his content with a strong purpose, positioning and philosophy.